Tempting clients through beacons

With beacons like iBeacon, street food from food trucks may take over more of the regular restaurant clientele.


Pro-active businesses

Yes, you can follow your favorite food truck on Facebook, Twitter or Snapchat, but with Bluetooth beacons, food trucks may reach more people, and interact with the ones they already have in a much more interesting way. They will follow you, more than you will be following them. Beacons are on the way into retail and will affect the way people do business and live their lives. Choices will be made differently, for example, the choice of where you’re going to have lunch or buy a simple snack.


Food trucks

Let’s take the example of a food truck. And food trucks are a perfect example of beacons, although in a completely different way than most other businesses. Beacons are identifiers, and simply placing a beacon on a food truck would be able to tell people in that neighborhood that the truck is there, and together with platforms such as Eddystone, the beacons can send out offers of all kinds, and even menus. Imagine that you’re sitting in a park, and all of a sudden your phone beeps. It’s the ice cream truck that is coming into your area.


Information and offers

You’re not really in the mood for ice cream, but then you’re shown an engaging video about this particular ice cream, which boosts your confidence in the ice cream company. They also have some pretty interesting flavors that you start thinking about, longingly. And then, as the final touch, you are presented with a very cool 70% off voucher. You see, the food truck has identified who you are, and can see that you never tried their ice creams before. Other people will have to pay full price, but as a new client, you get a large discount. Do you think you will be temptedto act on this discount?


Gaining a customer

Once you try their ice cream, the ice cream company has a much better chance of making you a long term client. What they needed was just that foot in the door; the opportunity to show you their products. Do you see how this works? Personalized offers can be pretty effective. If there are other trucks in the area, they may appear on your phone, too, according to where they are, and just like with WiFi heat map software you can see where all the action is in the area where you are. Good for you, great for the food trucks.


Technology Up gradation: Theta S

Technology Up gradation: Theta S

Are you looking for a new camera? Are you aware of the new technology in cameras? No? This Ricoh Theta S Review will tell you the new aspects of technology incorporated in the cameras. So, fasten your seat belts to know the amazing features of Theta S.

Design and Dimensions:

The design of Theta S is exceptionally different and beautiful than the other cameras available. It is 44 mm in width, 130 mm in height and 22.9 mm in depth, so that makes it easy to carry, use and transport without involving any additional hassle in the process. The easy grip of the camera allows the users to get good pictures from it. Additionally, it is just 125g in weight, so just feel free to get HD pictures anywhere anytime.


The camera can allow the users to choose amongst the still imaging, video making and live streaming. In still imaging, there are further options available for the users. These include manual, auto, ISO Priority and Shutter priority whereas in the case of live streaming and video making only auto mode is available. All these modes make the picture capturing easier and highly customized giving you (the owner) an edge over the other camera users.

White Balance:

The white balance in a picture needs to be adjusted depending on the location of picture taking, which if not adjusted properly could affect the quality of pictures. Theta S provides various modes of light adjustment in the photography. These include outdoor, cloudy, shady, day color, natural white light, light bulb, fluorescent light etc. However, the videos and live streaming options are not equipped with this white balance features but still the quality of the picture is very high and you’ll be satisfied with video quality and Live Streaming as well.

Memory and Usage Conditions:

The memory of Theta S is an 8 GB memory, which is inbuilt and available internally. Extensions or external memories are not allowed with Theta S. The camera is well supported to work in extremely cold or extremely hot temperatures, so take it along with you on your next vacation and capture the moments.

Theta S is an advanced camera with the latest technology to provide a great user experience. If you haven’t tried one yourself, visit the nearest outlet to watch the specifications and feel the technology, which will compel you to buy even without reading a good Ricoh Theta S review.